Every Kickstarter Is A Story

Today’s guest lecture was the last one of this semester, and we met Stephanie Periera who is a Director of Art Programs in Kickstarter. She talked about the run mode of Kickstarter, and then showed some videos to us which impressed me most. Because the video is another way to make Kickstarter different, and it is also the way to advertise.

Kickstarter is a funding platform for creative projects, and it uses a special way to help creative projects’ owners to get funds. Just as Stephanie Periera said, “Every Kickstarter is a story.” Kictstarter uses videos to record creative owners’ experience and their great products. This seems like a win-win strategy that not only the project’s owner will be introduced in the video, but also Kickstarter will be stand out in this way.

This was the last lecture in this semester, but it was the most special one in this semester. Compared with all the former companies, in some degrees, Kickstarter is a useful tool for those owners of creative projects to get money. They can make their dreams come true under Kickstarter’s help. Thus Kickstarter is special because it is a kind of media company which provides a platform for other companies. .

Kickstarter have videos to record its guests, who are creative projects’ owners. Each video not only uses a humors way to introduce a person, but also shows the relationship between this person and Kickstarter. I believe that not every kickstarter is a story, but everyone is a story. However, only a few people realize it, and Kickstarter is one of them. Kickstarter then uses video to record everyone’s story and everyone’s great idea.

In terms of me, once I talked about my dream about my own media business, I said that there were three key words for a media company. They are inspiration, idea, and action. We can get inspiration everyday, and some of them are useful, while some are not. We need to refine them and change them into ideas. Ideas are the things valuable and we can make them come true. However, it’s not enough just to have ideas. We need to take action according to ideas. Only when we make our ideas come true, we can say that we get benefits from the idea.

However, in terms of Kickstarter, it happened to do the similar three steps, and finally gets a video mode to tell people’s stories. I really like to watch the videos of Kickstrarter. They are interesting but meaningful. I can know a novel project and its owner clearly from a video, and I can also know what Kickstarter can do for them. Sometimes, I can get my own idea from those videos.

All in all, Kickstarter uses a special way to advertise itself, and it also produces special function to a creative idea. Meanwhile, as the last guest lecture in this semester, Kickstarter impresses me.